![]() ![]() ![]() Group Exercise – Digital & Technology ChallengesIn groups of 6 at lunchWhat’s stressing you out about delivering marketing in world of constant innovation and technology driven change?>Take 15 minutes to make a list of the issues challenging you to integrate digital into what you do> What Would You Like To Discuss?What Are The Challenges You Are Facing In Delivering Digital Growth? We focus on the knowledge that marketers need to deliver modern strategy and best practiceOur global network of trainers are best-in-class consultants who are recognised experts in their field> Innovation, Digital & Technology Masterclass OverviewObjectivesWhat we’ll be doingHelp you fully understand how technology is changing marketing and advertisingLooking at the impact of digital technology on marketing strategyTo understand what it takes to deliver world-class strategy and best practice implementationPin-pointing the most useful, practical information for you to havePut it all into practice by using some key new tools, and by creating live strategies for clientsTranslate some of this for healthcare marketingĪgenda – Day 1 –Integrated Digital StrategyThe impact of technology on businessThe role of tech in communi-cationsDefining the right objectives123Generating and using audience insightsUsing strategy models to integrate technologyGeneratingrelevantideas that connect with consumers456Īgenda – Day 2 – Best Practice & ActionUsing strategy models to integrate technologyGeneratingrelevantideas that connect with consumers12Key Trends4Measurement & optimisation3 ![]()
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